SOMOS Consultancy
SOMOS · Mindset - Strategy - Marketing SOMOS · Mindset - Strategy - Marketing
Business growth consultancy

My job is to make businesses grow.

Project management, strategic planning and business development. Some consultants come in looking for costs to cut. I start from a different question: how do we get your business selling more and growing sustainably?

Book your session Discover the Direction Cycle
Diana Marín, founder of SOMOS
My methodology

The Direction Cycle

What isn’t recorded can’t be measured. What isn’t measured can’t be controlled. And if you can’t control it… how will you direct it?

Four steps that repeat. Every turn of the cycle leaves your business with better information, more control and sharper decisions.

The Direction Cycle A four-step cycle: Record, Measure, Control and Direct, which then starts again. 01 RECORD 02 MEASURE 03 CONTROL 04 DIRECT THE DIRECTION CYCLE
Services

From diagnosis to delivery

First we understand and structure the business with the Direction Cycle. Then we put the tools in place that make it sell.

Consultancy

Strategy, numbers and business direction

Business and feasibility assessment

I analyse your business or project to find out whether it is viable, where the opportunity lies and what the risks are.

Commercial strategy

Defining objectives, market, offer, channels and growth opportunities.

Sales budgets

Sales forecasts, targets and scenarios that turn the wish to grow into concrete numbers.

Indicators & KPIs

Measuring results to see what works, what doesn’t and where decisions are needed.

Project management

I turn objectives into action plans with priorities, resources, owners, timelines and follow-up.

Business optimisation

I identify processes, opportunities and areas for improvement so the business can grow more efficiently.

Implementation

The tools that take the strategy to market

Trade mark registration

We guide you through protecting your business name and identity.

Digital marketing

Positioning, content and lead generation built into your commercial strategy.

Optimised web development

Fast, clear websites built to be found on Google.

Google for your business

Business profile, trends, product catalogue and ads. See details ↓

Meta Business campaigns

Sales campaigns on Facebook and Instagram, with a set budget and measurable goals.

TikTok Shop

We set up and launch your shop on TikTok.

Custom CRM

Tailor-made systems to record and track your customers and your sales.

Email marketing

Email campaigns to attract, convert and retain customers.

Google for your business

Be found when people are looking for you

We set up and manage the Google tools that make your business visible, from your Google Maps listing to your ads.

Your listing

Google Business Profile

We create and optimise your business profile so you appear on Google Maps and in local searches, with opening hours, photos, reviews, posts and products.

Demand

Google Trends

We analyse what your market searches for and when, to decide what to offer, what to call it and when to invest.

Your catalogue

Google Merchant Center

We upload your products so they appear on Google Shopping and in shopping results, with up-to-date prices and availability.

Your ads

Google Ads

Search, Shopping and Performance Max campaigns, with a set budget and measurable goals.

And we measure it all with Google Analytics and Search Console, because what isn’t measured can’t be controlled.

What makes me different

Cutting costs can improve a result. Growing sales can transform a business.

I don’t just come in to review how much a business spends.

I come in to understand how it makes money, how it can sell more, what it needs to get there and how we will measure whether it is really growing.

The person behind SOMOS

I don’t just do marketing. I structure businesses to grow.

Diana Marín
Diana Marín

Business Administration graduate, specialised in Senior Management and Integrated Project Management.

I help companies and entrepreneurs organise, structure and direct their growth projects, bringing together:

Strategic planningProject managementBusiness developmentMarketingFinanceProcess optimisation
Where I can help
  1. 01

    Diagnosis

    Understanding where the business stands, what is working and where the opportunities are.

  2. 02

    Planning

    Setting objectives, strategy, priorities, resources and a roadmap.

  3. 03

    Structuring

    Turning ideas into viable projects with a budget, timeline, processes and indicators.

  4. 04

    Execution

    Coordinating and carrying out the actions needed to take the strategy to market.

  5. 05

    Measurement

    Setting KPIs and metrics to see what is working and what needs to change.

  6. 06

    Optimisation

    Making results-based decisions to improve growth, efficiency and profitability.

What clients say

Diana leads marketing strategy, campaigns and social media content for MeiliGPS, and she has been outstanding. She took the time to understand our business properly first: a technical product, a specialist market and a small team without time to waste. Only then did she build a plan around it.

This year her campaigns took us into a whole new market, ski schools, and into new territories in Japan and New Zealand. That’s growth we simply hadn’t reached before.

She brings the strategic thinking of a senior consultant together with the creativity and energy to deliver it, week in, week out, and I always know what’s being done and why. I’d recommend her without hesitation to any business that wants marketing that’s structured, focused and genuinely opens doors.

Stu WellsCo-founder, MeiliGPS
How to start

Your first session, step by step

I work by appointment so every business gets the time it deserves. That way I arrive at your session already knowing your case.

  1. 15–10 minutes

    Tell me about your business

    Fill in the diagnostic form: your brand, your social media, your sales and what you are looking for.

  2. 2Introductory price£120£50

    Book your session

    Pay securely online to book your 1-hour session. Card, Apple Pay, Google Pay or PayPal.

  3. 3Free · 20 minutes

    Welcome call

    Within 2 days of booking, we have a 20-minute call to get to know each other and prepare the information we will need.

  4. 41 hour

    Consultancy session

    We work on your business with the Direction Cycle and you leave with a clear way forward.

Step 1

Diagnostic form

Your answers help me prepare your session. Only I read them, and I use them only to work on your case.

  • 7 short steps
  • If you don’t have a figure, pick the closest option
  • When you finish, you go straight to booking
Diana reviewing a client’s information
Step 1 of 7
Your details
Partners

Partner brands

I work hand in hand with teams who share this way of seeing business.

Digital marketing agency · Medellín, Colombia

Mostacho Marketing

SEO, social media, Google Ads, web design and CRM to help companies win more customers.

mostachomarketing.com ↗
Contact

Let’s talk about your business

If you have a question before filling in the form, message me on whichever channel you prefer.

Diana Marín talking with a client
Emaildiana@somosuk.com
WhatsApp · messages only+44 7938 159967 Open chat
Book your sessionForm + 1-hour booking (introductory price £50)